Why is it that in the average car commercial the ad is never aimed at a financially stable & independent woman
LTOYA25 asked:
I am so sick of the old cliches of the “soccer mom” shopping for the next mini van for her ten kids and the commercial where the wife is in the passenger seat trying to convince her husband to upgrade with a DVD combo. Why isn’t there ever a car commercial aimed at a financially stable woman with a successful career and life? There are always commercials aimed at a single 20 or 30 something man with a great life and career but never a woman! What is going on? I know several women who are doctors and professional business owners and workers who have more than enough money and freedom to purchase that new Porsche convertible or that new Corvette. A woman doesn’t have to rely on a second income or that 10 carat Harry Winston ring on her left finger to be content and financially stable.
Climbing & Caving Gear
I am so sick of the old cliches of the “soccer mom” shopping for the next mini van for her ten kids and the commercial where the wife is in the passenger seat trying to convince her husband to upgrade with a DVD combo. Why isn’t there ever a car commercial aimed at a financially stable woman with a successful career and life? There are always commercials aimed at a single 20 or 30 something man with a great life and career but never a woman! What is going on? I know several women who are doctors and professional business owners and workers who have more than enough money and freedom to purchase that new Porsche convertible or that new Corvette. A woman doesn’t have to rely on a second income or that 10 carat Harry Winston ring on her left finger to be content and financially stable.
Climbing & Caving Gear
Tags: Career Woman, Doctors, Passenger Seat, Soccer Mom, Soccer Shopping
Go-Karts (Recreational)
there are still more men who buy and work on cars than women. Tell it to the advertising execs.
Comment by crazy2alabama — April 20, 2009 @ 7:16 am
Fishing Gear
because they are idiots and don’t realise women buy cars too…..
Comment by Male1905 — April 20, 2009 @ 5:13 pm
Fishing Gear
Hey, I agree with you 100%. Actually, I did see a Saturn commercial some years ago that was aimed specifically at young professional women. The commercial actually addressed the issue that you’re bringing up. Unfortunately commercials will probably not change any time soon. They do market research and all that crap. Whle we’re on the subject, why aren’t there any Native American tv shows on? You and I are both minorities in one respect or another….I hope both of us find satisfaction with pop culture and society one day.
Comment by ndn_ronhoward — April 24, 2009 @ 1:00 am